“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”
Jeffery, Clara. "Clara Jeffery: What nonprofit news orgs are betting on for 2012." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Dec. 2011. Web. 21 Mar. 2023.
APA
Jeffery, C. (2011, Dec. 30). Clara Jeffery: What nonprofit news orgs are betting on for 2012. Nieman Journalism Lab. Retrieved March 21, 2023, from https://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/
Chicago
Jeffery, Clara. "Clara Jeffery: What nonprofit news orgs are betting on for 2012." Nieman Journalism Lab. Last modified December 30, 2011. Accessed March 21, 2023. https://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/
| title = Clara Jeffery: What nonprofit news orgs are betting on for 2012
| last = Jeffery
| first = Clara
| work = [[Nieman Journalism Lab]]
| date = 30 December 2011
| accessdate = 21 March 2023
| ref = {{harvid|Jeffery|2011}}
}}