“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”
Jeffery, Clara. "Clara Jeffery: What nonprofit news orgs are betting on for 2012." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Dec. 2011. Web. 24 Jul. 2024.
APA
Jeffery, C. (2011, Dec. 30). Clara Jeffery: What nonprofit news orgs are betting on for 2012. Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/
Chicago
Jeffery, Clara. "Clara Jeffery: What nonprofit news orgs are betting on for 2012." Nieman Journalism Lab. Last modified December 30, 2011. Accessed July 24, 2024. https://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/12/clara-jeffery-what-nonprofit-news-orgs-are-betting-on-for-2012/
| title = Clara Jeffery: What nonprofit news orgs are betting on for 2012
| last = Jeffery
| first = Clara
| work = [[Nieman Journalism Lab]]
| date = 30 December 2011
| accessdate = 24 July 2024
| ref = {{harvid|Jeffery|2011}}
}}