“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”
Doctor, Ken. "The newsonomics of hyperlocal’s next round: Patch, Digital First, and more." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 Feb. 2012. Web. 29 May. 2022.
APA
Doctor, K. (2012, Feb. 23). The newsonomics of hyperlocal’s next round: Patch, Digital First, and more. Nieman Journalism Lab. Retrieved May 29, 2022, from https://www.niemanlab.org/2012/02/the-newsonomics-of-hyperlocals-next-round-patch-digital-first-and-more/
Chicago
Doctor, Ken. "The newsonomics of hyperlocal’s next round: Patch, Digital First, and more." Nieman Journalism Lab. Last modified February 23, 2012. Accessed May 29, 2022. https://www.niemanlab.org/2012/02/the-newsonomics-of-hyperlocals-next-round-patch-digital-first-and-more/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/02/the-newsonomics-of-hyperlocals-next-round-patch-digital-first-and-more/
| title = The newsonomics of hyperlocal’s next round: Patch, Digital First, and more
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 23 February 2012
| accessdate = 29 May 2022
| ref = {{harvid|Doctor|2012}}
}}