Even as they try to beef up video views on their own sites, news outlets should stay aware of viral opportunities that might exist on other platforms like YouTube.
Ellis, Justin. "Big hopes, smaller size: Why The Cincy Enquirer is going tabloid." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Aug. 2011. Web. 24 Jul. 2024.
APA
Ellis, J. (2011, Aug. 26). Big hopes, smaller size: Why The Cincy Enquirer is going tabloid. Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2011/08/publisher-margaret-buchanan-why-the-cincinnati-enquirer-is-going-tabloid/
Chicago
Ellis, Justin. "Big hopes, smaller size: Why The Cincy Enquirer is going tabloid." Nieman Journalism Lab. Last modified August 26, 2011. Accessed July 24, 2024. https://www.niemanlab.org/2011/08/publisher-margaret-buchanan-why-the-cincinnati-enquirer-is-going-tabloid/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/08/publisher-margaret-buchanan-why-the-cincinnati-enquirer-is-going-tabloid/
| title = Big hopes, smaller size: Why The Cincy Enquirer is going tabloid
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 26 August 2011
| accessdate = 24 July 2024
| ref = {{harvid|Ellis|2011}}
}}