Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
The new tool, developed at Columbia, aims to help newsrooms measure the qualitative and quantitative impact of their stories after publication — not just in terms of pageviews.
Maybe it’s not quite as big a change as the rise of the web — but the rise of the smartphone deserves to be in the conversation. And traditional news companies are falling behind.
Benton, Joshua. "The mobile majority: Engaging people on smartphones is the next big challenge to the news." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Jun. 2014. Web. 25 Apr. 2024.
APA
Benton, J. (2014, Jun. 12). The mobile majority: Engaging people on smartphones is the next big challenge to the news. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2014/06/the-mobile-majority-engaging-people-on-smartphones-is-the-next-big-challenge-to-the-news/
Chicago
Benton, Joshua. "The mobile majority: Engaging people on smartphones is the next big challenge to the news." Nieman Journalism Lab. Last modified June 12, 2014. Accessed April 25, 2024. https://www.niemanlab.org/2014/06/the-mobile-majority-engaging-people-on-smartphones-is-the-next-big-challenge-to-the-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/06/the-mobile-majority-engaging-people-on-smartphones-is-the-next-big-challenge-to-the-news/
| title = The mobile majority: Engaging people on smartphones is the next big challenge to the news
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 12 June 2014
| accessdate = 25 April 2024
| ref = {{harvid|Benton|2014}}
}}
