“It’s easy for the media and others to dismiss entertainers as just being famous, and whatever they sold was a benefit of their fame — and not necessarily the business insights that came from that.”
Benton, Joshua. "Selling sports stats back to sports teams." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Aug. 2012. Web. 17 Apr. 2024.
APA
Benton, J. (2012, Aug. 22). Selling sports stats back to sports teams. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2012/08/selling-sports-stats-back-to-sports-teams/
Chicago
Benton, Joshua. "Selling sports stats back to sports teams." Nieman Journalism Lab. Last modified August 22, 2012. Accessed April 17, 2024. https://www.niemanlab.org/2012/08/selling-sports-stats-back-to-sports-teams/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/08/selling-sports-stats-back-to-sports-teams/
| title = Selling sports stats back to sports teams
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 22 August 2012
| accessdate = 17 April 2024
| ref = {{harvid|Benton|2012}}
}}
