“The thesis here was that we were connecting the audiences that we were growing organically within social and were doing our journalism and original storytelling around and then connecting that back to our own site.”
“Part of the appeal here is that this an unexpected combination. But I think we’d argue that we’re not that different,” said Economist deputy editor Tom Standage.
“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
Owen, Laura Hazard. "“Why not be all the way in?” How publishers are using Facebook Instant Articles." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Nov. 2015. Web. 22 Sep. 2021.
APA
Owen, L. (2015, Nov. 30). “Why not be all the way in?” How publishers are using Facebook Instant Articles. Nieman Journalism Lab. Retrieved September 22, 2021, from https://www.niemanlab.org/2015/11/why-not-be-all-the-way-in-how-publishers-are-using-facebook-instant-articles/
Chicago
Owen, Laura Hazard. "“Why not be all the way in?” How publishers are using Facebook Instant Articles." Nieman Journalism Lab. Last modified November 30, 2015. Accessed September 22, 2021. https://www.niemanlab.org/2015/11/why-not-be-all-the-way-in-how-publishers-are-using-facebook-instant-articles/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/11/why-not-be-all-the-way-in-how-publishers-are-using-facebook-instant-articles/
| title = “Why not be all the way in?” How publishers are using Facebook Instant Articles
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 30 November 2015
| accessdate = 22 September 2021
| ref = {{harvid|Owen|2015}}
}}
