“The thesis here was that we were connecting the audiences that we were growing organically within social and were doing our journalism and original storytelling around and then connecting that back to our own site.”
“Part of the appeal here is that this an unexpected combination. But I think we’d argue that we’re not that different,” said Economist deputy editor Tom Standage.
“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
The initiative formerly known as “Project Lightning” introduces curated collections of tweets around news, sports, and entertainment, and some news organizations will be able to make their own.
Ellis, Justin. "Twitter unveils its own news digests, and some news orgs are participating." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Oct. 2015. Web. 1 Mar. 2021.
APA
Ellis, J. (2015, Oct. 6). Twitter unveils its own news digests, and some news orgs are participating. Nieman Journalism Lab. Retrieved March 1, 2021, from https://www.niemanlab.org/2015/10/twitter-unveils-its-own-news-digests-with-mentions-and-some-news-orgs-can-participate/
Chicago
Ellis, Justin. "Twitter unveils its own news digests, and some news orgs are participating." Nieman Journalism Lab. Last modified October 6, 2015. Accessed March 1, 2021. https://www.niemanlab.org/2015/10/twitter-unveils-its-own-news-digests-with-mentions-and-some-news-orgs-can-participate/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/twitter-unveils-its-own-news-digests-with-mentions-and-some-news-orgs-can-participate/
| title = Twitter unveils its own news digests, and some news orgs are participating
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 6 October 2015
| accessdate = 1 March 2021
| ref = {{harvid|Ellis|2015}}
}}
