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MLA

Wang, Shan. "Trying to write a killer headline for social? Here are some of the most (and least) effective phrases." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Jun. 2017. Web. 30 Nov. 2022.

APA

Wang, S. (2017, Jun. 26). Trying to write a killer headline for social? Here are some of the most (and least) effective phrases. Nieman Journalism Lab. Retrieved November 30, 2022, from https://www.niemanlab.org/2017/06/trying-to-write-a-killer-headline-for-social-here-are-some-of-the-most-and-least-effective-phrases/

Chicago

Wang, Shan. "Trying to write a killer headline for social? Here are some of the most (and least) effective phrases." Nieman Journalism Lab. Last modified June 26, 2017. Accessed November 30, 2022. https://www.niemanlab.org/2017/06/trying-to-write-a-killer-headline-for-social-here-are-some-of-the-most-and-least-effective-phrases/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2017/06/trying-to-write-a-killer-headline-for-social-here-are-some-of-the-most-and-least-effective-phrases/
    | title = Trying to write a killer headline for social? Here are some of the most (and least) effective phrases
    | last = Wang
    | first = Shan
    | work = [[Nieman Journalism Lab]]
    | date = 26 June 2017
    | accessdate = 30 November 2022
    | ref = {{harvid|Wang|2017}}
}}