Nieman Foundation at Harvard
HOME
          
LATEST STORY
BREAKING: The ways people hear about big news these days; “into a million pieces,” says source
ABOUT                    SUBSCRIBE

Articles tagged customer lifetime value (2)

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”