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“Publishers are going to live or die based on their relationship with readers”: How Quartz is rethinking its membership offerings
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Articles tagged customer lifetime value (2)

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”