Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
It’s generated controversy over its fundraising, its paywall, and its staffing. But it’s also about as close as a major American city has gotten to a digital news site that can go toe-to-toe with the local daily newspaper.
With Lookout Local, our longtime news industry columnist Ken Doctor is going to apply what he’s learned to try to fill the growing void in local reporting.
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Doctor, Ken. "Why I’m starting a company to build out a new model for local news in the 2020s." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Oct. 2019. Web. 19 Nov. 2024.
APA
Doctor, K. (2019, Oct. 25). Why I’m starting a company to build out a new model for local news in the 2020s. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2019/10/why-im-starting-a-company-to-build-out-a-new-model-for-local-news-in-the-2020s/
Chicago
Doctor, Ken. "Why I’m starting a company to build out a new model for local news in the 2020s." Nieman Journalism Lab. Last modified October 25, 2019. Accessed November 19, 2024. https://www.niemanlab.org/2019/10/why-im-starting-a-company-to-build-out-a-new-model-for-local-news-in-the-2020s/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/10/why-im-starting-a-company-to-build-out-a-new-model-for-local-news-in-the-2020s/
| title = Why I’m starting a company to build out a new model for local news in the 2020s
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 25 October 2019
| accessdate = 19 November 2024
| ref = {{harvid|Doctor|2019}}
}}