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Articles tagged Dallas Morning News (72)

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For the vast majority of news outlets, Apple’s cut of a subscription sold on an iPhone will now drop from 30% to 15%. Will that change any publishers’ minds?
Among the 20 biggest dailies, nearly two-thirds of their newsrooms are run by a woman or a person of color (or both). But newsrooms still have a long way to go to be reflective of the communities they serve.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
“We love our city and these are our neighbors. It’s a difficult time and if we can make a difference, we will.”
“When I was a beat reporter, I used to look at national news and say: How can I localize this? I feel like this is the other way around: What’s going on in our community that people can relate to across all platforms?”
“The most powerful predictor for how metrics adoption will go in a newsroom is whether reporters are interested in how their communities experience and respond to journalism.”
“Whenever you have an individual interaction, a lot of the bluster, a lot of the generalizations, a lot of the group identifications fall away,” one participant in Pennsylvania said.
It is increasingly the tech stack of choice for major news publishers. But now Arc wants to be the backbone of your digital advertising and subscriptions, too.