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MLA

Doctor, Ken. "The newsonomics of 100% reach." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Oct. 2011. Web. 7 Dec. 2023.

APA

Doctor, K. (2011, Oct. 13). The newsonomics of 100% reach. Nieman Journalism Lab. Retrieved December 7, 2023, from https://www.niemanlab.org/2011/10/the-newsonomics-of-100-reach/

Chicago

Doctor, Ken. "The newsonomics of 100% reach." Nieman Journalism Lab. Last modified October 13, 2011. Accessed December 7, 2023. https://www.niemanlab.org/2011/10/the-newsonomics-of-100-reach/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2011/10/the-newsonomics-of-100-reach/
    | title = The newsonomics of 100% reach
    | last = Doctor
    | first = Ken
    | work = [[Nieman Journalism Lab]]
    | date = 13 October 2011
    | accessdate = 7 December 2023
    | ref = {{harvid|Doctor|2011}}
}}