The worker-owned sports website released an admirably transparent annual report on Thursday. The report showed Defector brought in $3.8 million in its second year and that nearly every dollar came from readers.
The sports and culture website earns 95% of its revenue from subscriptions. When Normal Gossip launched paid subscriptions last month, the podcast gave Defector its biggest one-week increase in more than a year.
Minnesota’s City Pages was closed after its parent company said the pandemic had made the alt-weekly “economically unviable.” Now, four top editors are back with something new.
“We can’t cover sports right now, or ever, as an individual and separate thing because sports are the gift we get for making our society as just and fair as possible.”
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Hickey, Walt. "Defector’s Kelsey McKinney on how 2020 destroyed the concept of “sticking to sports”." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Sep. 2020. Web. 6 Dec. 2022.
APA
Hickey, W. (2020, Sep. 10). Defector’s Kelsey McKinney on how 2020 destroyed the concept of “sticking to sports”. Nieman Journalism Lab. Retrieved December 6, 2022, from https://www.niemanlab.org/2020/09/defectors-kelsey-mckinney-on-how-2020-destroyed-the-concept-of-sticking-to-sports/
Chicago
Hickey, Walt. "Defector’s Kelsey McKinney on how 2020 destroyed the concept of “sticking to sports”." Nieman Journalism Lab. Last modified September 10, 2020. Accessed December 6, 2022. https://www.niemanlab.org/2020/09/defectors-kelsey-mckinney-on-how-2020-destroyed-the-concept-of-sticking-to-sports/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/09/defectors-kelsey-mckinney-on-how-2020-destroyed-the-concept-of-sticking-to-sports/
| title = Defector’s Kelsey McKinney on how 2020 destroyed the concept of “sticking to sports”
| last = Hickey
| first = Walt
| work = [[Nieman Journalism Lab]]
| date = 10 September 2020
| accessdate = 6 December 2022
| ref = {{harvid|Hickey|2020}}
}}
