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From newsroom to newsletter: How local journalists are DIYing important coverage via email
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Articles tagged Denverite (9)

“This didn’t take a ton of capital. It just took a lot of willingness on the part of a lot of different folks to collectively figure out what we should do, where are the gaps, and how we can fill them.”
“You’re going to have micro-community sites with 72 lost-dog stories a day and [you’ll have] investigative reporting — but most of the things between those are going to struggle if we can’t figure out the model.”
The three sites together are “just south of 1,500 paying customers,” 60 percent of whom are signed up as recurring contributors (of these, the average annual contribution is around $115 or $120). Denverite, which launched its program first, has around 900 members.
A neighborhood watch Facebook group, reader chatbot, and a state-focused project: “We all serve the greater Coloradoan community and we each have parts to play in that.”
After combining with Denverite, the company behind Billy Penn and The Incline hopes to prove its events-heavy model can work in a dozen or more cities.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”