Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
A stern self-analysis: “We inflate our importance. We can’t confess to weaknesses and certainly can’t show them. We don’t surprise often enough. We try too little that is really new. We set the wrong priorities.”
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
On top of its collaborations with big media partners, the one-year-old investigative newsroom holds freedom-of-information request trainings and live events, and it published a graphic novel.
In the Netherlands and in Germany, two closely watched startups have gone to readers to pay the bills. What lessons from there can be applied elsewhere?
The United States isn’t the only place where mainstay newspaper companies are realizing it’s time to reduce their reliance on print. One recent deal in Germany has gotten the nation’s media circles buzzing.
Coddington, Mark. "This Week in Review: WikiLeaks’ new journalism order, a paywall’s purpose, and a future for Flipboard." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Jul. 2010. Web. 24 Jul. 2024.
APA
Coddington, M. (2010, Jul. 30). This Week in Review: WikiLeaks’ new journalism order, a paywall’s purpose, and a future for Flipboard. Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2010/07/this-week-in-review-wikileaks-new-journalism-order-a-paywalls-purpose-and-a-future-for-flipboard/
Chicago
Coddington, Mark. "This Week in Review: WikiLeaks’ new journalism order, a paywall’s purpose, and a future for Flipboard." Nieman Journalism Lab. Last modified July 30, 2010. Accessed July 24, 2024. https://www.niemanlab.org/2010/07/this-week-in-review-wikileaks-new-journalism-order-a-paywalls-purpose-and-a-future-for-flipboard/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/07/this-week-in-review-wikileaks-new-journalism-order-a-paywalls-purpose-and-a-future-for-flipboard/
| title = This Week in Review: WikiLeaks’ new journalism order, a paywall’s purpose, and a future for Flipboard
| last = Coddington
| first = Mark
| work = [[Nieman Journalism Lab]]
| date = 30 July 2010
| accessdate = 24 July 2024
| ref = {{harvid|Coddington|2010}}
}}
