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Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in
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Articles tagged digital circulation (10)

The paywall, now more than seven years old, still has room to grow.
“Every publisher who reads the tea leaves knows the seven-day print model is doomed. Heck, every reader looking at a flimsy Monday or Tuesday paper knows it. Why not take the plunge now, strategically, rather than sometime down the road, out of desperation, when it’s too late?”
CEO Mark Thompson, thus far, is managing the difficult task of boosting circulation revenue despite continued print declines.
At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
The newspaper is now betting than an improved experience can get people to pay about $150 a year for digital access.
Plus: The debate over whether we’re in a tech bubble, Twitter’s news personalization efforts, and the rest of the week’s news in media and tech. Mark Coddington
piano
The Slovakian startup’s model may not be a perfect fit for the United States, but all news publishers could learn from its ideas about scarcity.