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Ellis, Justin. "INMA Transformation of Media Summit: Bundling, or how and when to get readers to pay for content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Dec. 2010. Web. 18 Oct. 2019.
APA
Ellis, J. (2010, Dec. 3). INMA Transformation of Media Summit: Bundling, or how and when to get readers to pay for content. Nieman Journalism Lab. Retrieved October 18, 2019, from https://www.niemanlab.org/2010/12/inma-transformation-of-media-summit-bundling-or-how-and-when-to-get-readers-to-pay-for-content/
Chicago
Ellis, Justin. "INMA Transformation of Media Summit: Bundling, or how and when to get readers to pay for content." Nieman Journalism Lab. Last modified December 3, 2010. Accessed October 18, 2019. https://www.niemanlab.org/2010/12/inma-transformation-of-media-summit-bundling-or-how-and-when-to-get-readers-to-pay-for-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/12/inma-transformation-of-media-summit-bundling-or-how-and-when-to-get-readers-to-pay-for-content/
| title = INMA Transformation of Media Summit: Bundling, or how and when to get readers to pay for content
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 3 December 2010
| accessdate = 18 October 2019
| ref = {{harvid|Ellis|2010}}
}}
