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Articles tagged digital subscription (40)

Politico’s mobile-oriented, subscription-based service has an impressive 96 percent renewal rate. Now they’re starting a quarterly magazine.
BostonGlobe.com is increasing subscribers, and Boston.com is finding new ways to make money. But as buyers look at New England institution, how is it juggling its two-brand strategy?
The new executive editor of Reuters Digital and ex-Timesman: “I like to think I laid a good groundwork for taking advantage of the tools of technology for being able to exploit smart digital opportunities.” Justin Ellis
The co-founder of Facebook says the relaunched magazine will need to experiment with how its content is delivered and how they engage with advertisers. Justin Ellis
“The agencies are increasingly bored with looking at simple readership or circulation numbers. They want the kind of behavioral tracking data that they can get from people like Google.” Justin Ellis
It’s a bold and potentially cross-platform experiment. But it’s unclear how it can (or why it should) compete with the Times’ better, native iPad app.
To be sustainable past print’s lifespan, Sorgatz argues, the Times will have to build more meaning and more value into a membership program.
The new iPad magazine from the Huffington Post is looking to court a higher-end audience willing to pay for weekly, longform journalism.
Out of bankruptcy, Minnesota’s largest newspaper is starting to see some light at the end of the tunnel.
Pew says around 150 U.S. dailies have digital subscription models, but AP reports 300 newspapers with paywalls.