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Articles tagged dynamic ad insertion (6)

By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
Plus: A middle ground in appeals for data; BuzzFeed’s politics podcast for the non-wonk; reservations over dynamic ad insertion.
Plus, 21st Century Fox invests in a new podcast network, and some thoughts on the second season of Serial.
Plus: Reveal staffs up and revs up, another public radio hand jumps to private industry, and dynamic ad insertion: friend or foe to high ad rates?