By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
Quah, Nicholas. "Hot Pod: Mailchimp tries a new ad strategy, behind a paywall." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Jan. 2016. Web. 19 Apr. 2024.
APA
Quah, N. (2016, Jan. 5). Hot Pod: Mailchimp tries a new ad strategy, behind a paywall. Nieman Journalism Lab. Retrieved April 19, 2024, from https://www.niemanlab.org/2016/01/hot-pod-mailchimp-tries-a-new-ad-strategy-behind-a-paywall/
Chicago
Quah, Nicholas. "Hot Pod: Mailchimp tries a new ad strategy, behind a paywall." Nieman Journalism Lab. Last modified January 5, 2016. Accessed April 19, 2024. https://www.niemanlab.org/2016/01/hot-pod-mailchimp-tries-a-new-ad-strategy-behind-a-paywall/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/01/hot-pod-mailchimp-tries-a-new-ad-strategy-behind-a-paywall/
| title = Hot Pod: Mailchimp tries a new ad strategy, behind a paywall
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 5 January 2016
| accessdate = 19 April 2024
| ref = {{harvid|Quah|2016}}
}}
