The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.
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Scire, Sarah. "Nearly a third of new subscribers to some news publications cancel in the first 24 hours." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Jul. 2022. Web. 5 Dec. 2023.
APA
Scire, S. (2022, Jul. 12). Nearly a third of new subscribers to some news publications cancel in the first 24 hours. Nieman Journalism Lab. Retrieved December 5, 2023, from https://www.niemanlab.org/2022/07/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours/
Chicago
Scire, Sarah. "Nearly a third of new subscribers to some news publications cancel in the first 24 hours." Nieman Journalism Lab. Last modified July 12, 2022. Accessed December 5, 2023. https://www.niemanlab.org/2022/07/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2022/07/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours/
| title = Nearly a third of new subscribers to some news publications cancel in the first 24 hours
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 12 July 2022
| accessdate = 5 December 2023
| ref = {{harvid|Scire|2022}}
}}