With increasingly product-driven thinking, the Times’ Well is breaking out of the news cycle — through VR, evergreen newsletters, and how-to guides — in an attempt to connect more deeply with readers.
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
Lichterman, Joseph. "TipOff, an email newsletter, is trying to explain sports to non-fans." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 May. 2016. Web. 28 Apr. 2024.
APA
Lichterman, J. (2016, May. 20). TipOff, an email newsletter, is trying to explain sports to non-fans. Nieman Journalism Lab. Retrieved April 28, 2024, from https://www.niemanlab.org/2016/05/tipoff-an-email-newsletter-is-trying-to-explain-sports-to-non-fans/
Chicago
Lichterman, Joseph. "TipOff, an email newsletter, is trying to explain sports to non-fans." Nieman Journalism Lab. Last modified May 20, 2016. Accessed April 28, 2024. https://www.niemanlab.org/2016/05/tipoff-an-email-newsletter-is-trying-to-explain-sports-to-non-fans/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/tipoff-an-email-newsletter-is-trying-to-explain-sports-to-non-fans/
| title = TipOff, an email newsletter, is trying to explain sports to non-fans
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 20 May 2016
| accessdate = 28 April 2024
| ref = {{harvid|Lichterman|2016}}
}}
