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MLA

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Dec. 2018. Web. 17 Apr. 2024.

APA

Owen, L. (2018, Dec. 5). Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/

Chicago

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Last modified December 5, 2018. Accessed April 17, 2024. https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/
    | title = Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.
    | last = Owen
    | first = Laura Hazard
    | work = [[Nieman Journalism Lab]]
    | date = 5 December 2018
    | accessdate = 17 April 2024
    | ref = {{harvid|Owen|2018}}
}}