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MLA

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Dec. 2018. Web. 10 Sep. 2024.

APA

Owen, L. (2018, Dec. 5). Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.. Nieman Journalism Lab. Retrieved September 10, 2024, from https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/

Chicago

Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Last modified December 5, 2018. Accessed September 10, 2024. https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/
    | title = Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.
    | last = Owen
    | first = Laura Hazard
    | work = [[Nieman Journalism Lab]]
    | date = 5 December 2018
    | accessdate = 10 September 2024
    | ref = {{harvid|Owen|2018}}
}}