Nieman Foundation at Harvard
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Articles tagged Emily Goligoski (6)

“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”
Here’s how ProPublica and The New York Times are pioneering user experience research within their organizations.