The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
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Lichterman, Joseph. "The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Apr. 2015. Web. 17 Apr. 2024.
APA
Lichterman, J. (2015, Apr. 1). The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2015/04/the-economists-tom-standage-on-digital-strategy-and-the-limits-of-a-model-based-on-advertising/
Chicago
Lichterman, Joseph. "The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising." Nieman Journalism Lab. Last modified April 1, 2015. Accessed April 17, 2024. https://www.niemanlab.org/2015/04/the-economists-tom-standage-on-digital-strategy-and-the-limits-of-a-model-based-on-advertising/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/04/the-economists-tom-standage-on-digital-strategy-and-the-limits-of-a-model-based-on-advertising/
| title = The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 1 April 2015
| accessdate = 17 April 2024
| ref = {{harvid|Lichterman|2015}}
}}
