“People just want to learn a playbook. At the high level, it’s motivational, but at the grassroots level, it’s answering what do your proposals look like, what does your budget look like, how are you talking to donors and members.”
“This is not ProPublica Texas. This is a very different entity — a cobranded, co-managed operation that brings together the natural strengths of two different but compatible organizations.”
The Austin-based news nonprofit has success and a measure of stability with its business model, raising almost $27 million in its first five years. But now the Tribune has to figure out how it grows its audience outside the capitol.
The nonprofit’s Kickstarter aims to raise $60,000 to buy gear, and they promise to share what they learn about effective livestreaming for news outlets.
The Austin-based news nonprofit is on track to generate a record $1.2 million in revenue from its events this year, including The Texas Tribune Festival, which starts today. What’s the formula?
The SMU professor, ex-business reporter, and new Texas Tribune Fellow: “It’s not just about journalism anymore. You’ve got to figure out how to pay for that journalism in a much more direct way than you ever have before.”
The days when publishers could rely on two big revenue streams — advertising and circulation — are over, and they’re not coming back. It’s time to search for smaller golden eggs.
Doctor, Ken. "The newsonomics of small things." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Apr. 2012. Web. 5 Dec. 2023.
APA
Doctor, K. (2012, Apr. 12). The newsonomics of small things. Nieman Journalism Lab. Retrieved December 5, 2023, from https://www.niemanlab.org/2012/04/the-newsonomics-of-small-things/
Chicago
Doctor, Ken. "The newsonomics of small things." Nieman Journalism Lab. Last modified April 12, 2012. Accessed December 5, 2023. https://www.niemanlab.org/2012/04/the-newsonomics-of-small-things/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/04/the-newsonomics-of-small-things/
| title = The newsonomics of small things
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 12 April 2012
| accessdate = 5 December 2023
| ref = {{harvid|Doctor|2012}}
}}