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“We have to continually work with our audience to make sure they love us later as much as they love us now.”
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”
“Whenever you have an individual interaction, a lot of the bluster, a lot of the generalizations, a lot of the group identifications fall away,” one participant in Pennsylvania said.
“We weren’t sure how they would work out initially — the format sounded a little analog to us…As we’ve continued to do them, we noticed momentum building.”
A neighborhood watch Facebook group, reader chatbot, and a state-focused project: “We all serve the greater Coloradoan community and we each have parts to play in that.”
“If you are to create community based on transparency, you also have to create community within your organization.”
“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
“There are a lot of ways to define ‘community.’ We know it can be built around geography. But there should also be a community of people who care about climate, a community of people who care about criminal justice.”
There’s money in marijuana, but is there money in marijuana coverage? (Yes, yes there is.)
“All of us are used to these big conferences that have a lot of people in the audience and a few people on the stage talking outward…in 2016, that format feels tired.”