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Articles tagged Facebook Instant Articles (28)

People will read longer content on their smartphones, a new Pew report finds.
“Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform.”
Including better support for paywalled sites, richer ad formats, and ways for publishers to direct readers elsewhere on their site from within an AMP article.
“To hold future journalism accountable (not simply to describe its dynamics to interested readers), public editors must speak a new language of platform ethics that is part professional journalism, part technology design, all public values.”
Facebook is encouraging developers to customize the open-source plugin as it prepares to open Instant Articles to everyone next month.
“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
The news business hopes it won’t end up one sandwich short of a picnic as the new year’s big trends unfold.
The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?