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Articles tagged Financial Times (82)

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“On-the-ground collaboration, on-the-ground communication, on-the-ground exchange are all getting to be more like business as usual.”
“The point is they have personality. They have character. They’re engaging, and they have really inside stuff. So, they’re more than newsletters. They are mini-brands that have events and forums around them — but the newsletter is almost the spearhead.”
The predicted culture clashes seem to have been mostly avoided, and they’re ready to expand their reach in Europe, Asia, and everywhere else.
“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
“She wrote a fabulous piece that did incredibly well and I think there’s no way on earth that (a) she would have submitted or (b) it would have run, before we started this stuff. It got more than double the usual number of pageviews for an opinion piece.”
Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.
Unlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”
“We’re also exploring how Google’s machine learning capabilities can help publishers recognize potential subscribers and present the right offer to the right audience at the right time.”