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The FT has more than 1.4 million subscribers, including more than 1 million digital subscribers. About 20% are based in the United States.
“While you’re less at the whim of the algorithm, it’s still social media.”
We talked to the Financial Times, La Nación, The New York Times, Vox, Chilango, the Times of India, and others about their early experiments sharing news on the world’s favorite messaging app.
“I want to make AI more understandable and accessible to our readers, so it doesn’t feel like magic but merely a tool that they can wield.”
It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
“On-the-ground collaboration, on-the-ground communication, on-the-ground exchange are all getting to be more like business as usual.”
“The point is they have personality. They have character. They’re engaging, and they have really inside stuff. So, they’re more than newsletters. They are mini-brands that have events and forums around them — but the newsletter is almost the spearhead.”
The predicted culture clashes seem to have been mostly avoided, and they’re ready to expand their reach in Europe, Asia, and everywhere else.