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Articles tagged food (3)

“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
A website focused solely on the joys of breakfast? Duh, of course there’s more to it than that.
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”