fundraising | Nieman Journalism Lab

Articles tagged fundraising (42)

Sarah ScireAugust 29, 2023

The Texas Tribune’s first-ever layoffs worry the news industry

Frustration over a lack of transparency has been amplified by the newsroom’s status as “the gold standard of nonprofit journalism” and a role model other outlets have been encouraged to follow.

Richard TofelSeptember 21, 2021

Fewer grants, more risks: Four rules for nonprofit journalism funders, from the former president of ProPublica

“Any national donor large enough to put out press releases that issues one about making a bunch of $25,000 grants is either trying to fool other people or themselves.”

Two years after launch, immigration news site Sahan Journal is growing its presence in Minnesota

Sarah ScireApril 15, 2020

Here’s how WBUR raised $1 million in 13 hours with a pledge drive rethought for pandemic times

“What felt appropriate two weeks ago may not be appropriate today.”

Four ways Mother Jones became profitable in this turbulent industry

Christine SchmidtOctober 9, 2019

Fundraising like reporting: How eight nonprofit newsrooms majorly increased their major gifts

“These skills are in some ways very similar to doing journalism. As that was impressed upon the cohort, that helped make a shift: It helped give people a mindset where they felt more confident and realized, ‘Yes, I do have the skills to do this.'”

Christine SchmidtSeptember 25, 2019

Treating individual donors and major givers alike, Mother Jones is on track to raise $25 million in its first major campaign

“It was really important to us to have the same kind of high-level conversation with somebody who gives $5 or $500,000.”

Christine SchmidtMay 29, 2019

“Inextricably linked”: How Chalkbeat works with local funders to start its local bureaus

To choose its newest place of focus, the nonprofit education network asked supporters to nominate their own cities — and to help find local funders long before launch.

Christine SchmidtMarch 20, 2019

50,000 first-time donors? Here’s how four nonprofit organizations used NewsMatch to the fullest

“The biggest takeaway for us is there is a pool of donors there that was untapped, and now we realize they do exist.”

Shan WangDecember 19, 2017

To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read

“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”

Older articles