Nieman Foundation at Harvard
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Articles tagged fundraising (37)

“These skills are in some ways very similar to doing journalism. As that was impressed upon the cohort, that helped make a shift: It helped give people a mindset where they felt more confident and realized, ‘Yes, I do have the skills to do this.'”
“It was really important to us to have the same kind of high-level conversation with somebody who gives $5 or $500,000.”
To choose its newest place of focus, the nonprofit education network asked supporters to nominate their own cities — and to help find local funders long before launch.
“The biggest takeaway for us is there is a pool of donors there that was untapped, and now we realize they do exist.”
“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”
“As the company succeeds, so would those people. It actually buys in folks to the mission and success of the company rather than a specific project where you get a reward.”
Plus: Maximum Fun finds big success with its fundraising campaign, The Bernie Sanders Show finds a big audience with low production values, and a look at the live podcast events business.
From Texas to Wyoming, outlets are keeping an eye on the markets.
CEO Evan Ratliff says the company is sticking around. But internal stops and starts — and the publishing industry’s increased focus on big platforms like Facebook — have made Atavist’s mission difficult.
Two years ago, Beacon was focused on recurring payments and exclusive access. But it turns out that most donors prefer one-time payments and want the projects they fund to be widely available.