Nieman Foundation at Harvard
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Higher ed and public radio are enmeshed. So what happens when the culture wars come?
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Articles tagged funnel (3)

The majority of subscribers will be light readers — and, INMA argues, publishers should be segmenting and studying this audience.
“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.