Nieman Foundation at Harvard
HOME
          
LATEST STORY
PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
ABOUT                    SUBSCRIBE

Articles tagged funnel (3)

The majority of subscribers will be light readers — and, INMA argues, publishers should be segmenting and studying this audience.
“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.