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Articles tagged GE Podcast Theater (4)

Plus: Podcast ad blindness, growth in the potential market for Audible Channels, and how audio ad dollars are seeking scale.
Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.