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Articles tagged GE (8)

Plus: How Apple’s changes will affect branded podcasts; what podcast publishers need to know about talent agencies; a new resource for Spanish-language producers.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business. Joshua Benton
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”