The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Webb, Amy. "Amy Webb: The IPv4 problem, geofencing, and lots of hyperlocal." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Dec. 2010. Web. 16 Jan. 2025.
APA
Webb, A. (2010, Dec. 22). Amy Webb: The IPv4 problem, geofencing, and lots of hyperlocal. Nieman Journalism Lab. Retrieved January 16, 2025, from https://www.niemanlab.org/2010/12/amy-webb-the-ipv4-problem-geofencing-and-lots-of-hyperlocal/
Chicago
Webb, Amy. "Amy Webb: The IPv4 problem, geofencing, and lots of hyperlocal." Nieman Journalism Lab. Last modified December 22, 2010. Accessed January 16, 2025. https://www.niemanlab.org/2010/12/amy-webb-the-ipv4-problem-geofencing-and-lots-of-hyperlocal/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/12/amy-webb-the-ipv4-problem-geofencing-and-lots-of-hyperlocal/
| title = Amy Webb: The IPv4 problem, geofencing, and lots of hyperlocal
| last = Webb
| first = Amy
| work = [[Nieman Journalism Lab]]
| date = 22 December 2010
| accessdate = 16 January 2025
| ref = {{harvid|Webb|2010}}
}}
