The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Seward, Zachary M.. "TPM sees room for growth through geotargeted advertising." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 2 Dec. 2008. Web. 19 Jun. 2019.
APA
Seward, Z. (2008, Dec. 2). TPM sees room for growth through geotargeted advertising. Nieman Journalism Lab. Retrieved June 19, 2019, from https://www.niemanlab.org/2008/12/tpm-sees-room-for-growth-through-geotargeted-advertising/
Chicago
Seward, Zachary M.. "TPM sees room for growth through geotargeted advertising." Nieman Journalism Lab. Last modified December 2, 2008. Accessed June 19, 2019. https://www.niemanlab.org/2008/12/tpm-sees-room-for-growth-through-geotargeted-advertising/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2008/12/tpm-sees-room-for-growth-through-geotargeted-advertising/
| title = TPM sees room for growth through geotargeted advertising
| last = Seward
| first = Zachary M.
| work = [[Nieman Journalism Lab]]
| date = 2 December 2008
| accessdate = 19 June 2019
| ref = {{harvid|Seward|2008}}
}}
