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Articles tagged geotargeting (9)

Listeners in 10 regions will hear local news after national stories thanks to geo-targeting technology being used in a new way.
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Screen shot of local headlines on NPR.org home page
NPR is testing how best to push its national web audience to local stations’ news.
Is TapIn BayArea a new prototype for the news industry, reclaiming engagement with local readers on the iPad? Martin Langeveld
May 11, 2010
May 20, 2009
May 15, 2009
April 15, 2009
December 2, 2008