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Why The New York Times considers books — like podcasts and TV — ripe for expansion
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Articles tagged Germany (49)

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“There are fewer women in top roles than there are women in the profession as a whole — in line with previous research documenting vertical segregation in the news industry.”
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
“You don’t feel like you’re trying to convince people you’re not lying.”
One user: “I do not want to stay in touch with avoidable contacts in Dubai or London. I want to know who lives in my neighborhood and wants to get to know these people.”
Plus: Does all our yammering about fake news make people think real news is fake?
And apparently without incident! “The ultimate goal is a less polarized debate and a less polarized, more open, and plural public…But we also want to raise people’s awareness of the value of joining in on the same conversation, and not splitting into different atoms.”
Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”