One user: “I do not want to stay in touch with avoidable contacts in Dubai or London. I want to know who lives in my neighborhood and wants to get to know these people.”
And apparently without incident! “The ultimate goal is a less polarized debate and a less polarized, more open, and plural public…But we also want to raise people’s awareness of the value of joining in on the same conversation, and not splitting into different atoms.”
Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Süddeutsche Zeitung’s text marketing editor selects which stories will be only available to subscribers and tries to format those pieces to attract new subscribers.
Lichterman, Joseph. "This paper has a text marketing editor (who compares the job to picking people up at a bar)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Jul. 2017. Web. 20 May. 2019.
APA
Lichterman, J. (2017, Jul. 3). This paper has a text marketing editor (who compares the job to picking people up at a bar). Nieman Journalism Lab. Retrieved May 20, 2019, from https://www.niemanlab.org/2017/07/this-paper-has-a-text-marketing-editor-who-compares-the-job-to-picking-people-up-at-a-bar/
Chicago
Lichterman, Joseph. "This paper has a text marketing editor (who compares the job to picking people up at a bar)." Nieman Journalism Lab. Last modified July 3, 2017. Accessed May 20, 2019. https://www.niemanlab.org/2017/07/this-paper-has-a-text-marketing-editor-who-compares-the-job-to-picking-people-up-at-a-bar/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/07/this-paper-has-a-text-marketing-editor-who-compares-the-job-to-picking-people-up-at-a-bar/
| title = This paper has a text marketing editor (who compares the job to picking people up at a bar)
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 3 July 2017
| accessdate = 20 May 2019
| ref = {{harvid|Lichterman|2017}}
}}
