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Articles tagged Google News Initiative (14)

You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.
“We’re ultimately trying to do this as small and nimble as possible so that we can be seeing what’s working and throw out what’s not — and quickly being able to shift in a way that’s a little bit harder when you’re working with a 150-year-old newspaper.”
“We’re living in an age of journalism where people want to help each other and are prioritizing collaboration over competition. We want to seize on that in a way that ensures no matter who is in the newsroom there’s still a mechanism for them to use this.”
“A lot of this is taking advantage of what Google has to offer as a partner. They’re tracking all of these interesting trends all the time: what people are looking for and what they’re missing.”
Projects, which should be related to local news or revenue generation, can receive up to $300,000 in funding. As in Europe, the launch comes with talk of government regulation in the air.
“How Origo, a website staffed by pro-government flunkies, will help Hungarian journalism ‘thrive’ is hard to imagine.”
“It’s not rocket science to put a CMS together. It is a bit of rocket science to figure out how to make the most effective use of it and create a sustainable business model.”