As Google tries to assemble its advertising programs into a coherent package, publishers are facing a familiar dilemma: join up with Goliath or compete against it.
Doctor, Ken. "The Newsonomics of eight-percent reach." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 29 Nov. 2010. Web. 25 Jul. 2024.
APA
Doctor, K. (2010, Nov. 29). The Newsonomics of eight-percent reach. Nieman Journalism Lab. Retrieved July 25, 2024, from https://www.niemanlab.org/2010/11/the-newsonomics-of-eight-percent-reach/
Chicago
Doctor, Ken. "The Newsonomics of eight-percent reach." Nieman Journalism Lab. Last modified November 29, 2010. Accessed July 25, 2024. https://www.niemanlab.org/2010/11/the-newsonomics-of-eight-percent-reach/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/11/the-newsonomics-of-eight-percent-reach/
| title = The Newsonomics of eight-percent reach
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 29 November 2010
| accessdate = 25 July 2024
| ref = {{harvid|Doctor|2010}}
}}
