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MLA

Usher, Nik. "Why SEO and audience tracking won’t kill journalism as we know it." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Sep. 2010. Web. 16 Mar. 2025.

APA

Usher, N. (2010, Sep. 14). Why SEO and audience tracking won’t kill journalism as we know it. Nieman Journalism Lab. Retrieved March 16, 2025, from https://www.niemanlab.org/2010/09/why-seo-and-audience-tracking-won%e2%80%99t-kill-journalism-as-we-know-it-2/

Chicago

Usher, Nik. "Why SEO and audience tracking won’t kill journalism as we know it." Nieman Journalism Lab. Last modified September 14, 2010. Accessed March 16, 2025. https://www.niemanlab.org/2010/09/why-seo-and-audience-tracking-won%e2%80%99t-kill-journalism-as-we-know-it-2/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2010/09/why-seo-and-audience-tracking-won%e2%80%99t-kill-journalism-as-we-know-it-2/
    | title = Why SEO and audience tracking won’t kill journalism as we know it
    | last = Usher
    | first = Nik
    | work = [[Nieman Journalism Lab]]
    | date = 14 September 2010
    | accessdate = 16 March 2025
    | ref = {{harvid|Usher|2010}}
}}