“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
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Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Dec. 2018. Web. 20 Nov. 2023.
APA
Owen, L. (2018, Dec. 5). Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.. Nieman Journalism Lab. Retrieved November 20, 2023, from https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/
Chicago
Owen, Laura Hazard. "Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.." Nieman Journalism Lab. Last modified December 5, 2018. Accessed November 20, 2023. https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/12/get-rid-of-the-content-no-one-reads-offer-surprises-and-candy-and-other-tricks-for-retaining-subscribers/
| title = Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 5 December 2018
| accessdate = 20 November 2023
| ref = {{harvid|Owen|2018}}
}}
