“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
There’s lots of news video being produced, and a lot of it isn’t reaching big-enough audiences. An open app platform will let digital news publishers play with the big guys.
Benton, Joshua. "Apple announces an app platform for Apple TV, potentially big for news outlets investing in video." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Sep. 2015. Web. 17 Apr. 2024.
APA
Benton, J. (2015, Sep. 9). Apple announces an app platform for Apple TV, potentially big for news outlets investing in video. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2015/09/apple-announces-an-app-platform-for-apple-tv-potentially-big-for-news-outlets-investing-in-video/
Chicago
Benton, Joshua. "Apple announces an app platform for Apple TV, potentially big for news outlets investing in video." Nieman Journalism Lab. Last modified September 9, 2015. Accessed April 17, 2024. https://www.niemanlab.org/2015/09/apple-announces-an-app-platform-for-apple-tv-potentially-big-for-news-outlets-investing-in-video/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/09/apple-announces-an-app-platform-for-apple-tv-potentially-big-for-news-outlets-investing-in-video/
| title = Apple announces an app platform for Apple TV, potentially big for news outlets investing in video
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 9 September 2015
| accessdate = 17 April 2024
| ref = {{harvid|Benton|2015}}
}}
