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Articles tagged Howl (10)

Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.
Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.
The news was mostly bad for publishers and news organizations last year.
Plus: Reveal staffs up and revs up, another public radio hand jumps to private industry, and dynamic ad insertion: friend or foe to high ad rates?
“On the one side, you have podcasts-as-the-future-of-radio, and on the other side, you have podcasts-as-an-extension-of-blogging.”
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”