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Articles tagged IAC (5)

“We’re never going to beat Google and Facebook in advertising. Let’s focus on what we can beat them at, and that’s being local and selling business owners something that they need terribly.”
CEO Evan Ratliff says the company is sticking around. But internal stops and starts — and the publishing industry’s increased focus on big platforms like Facebook — have made Atavist’s mission difficult.
Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
The newsweekly thinks it can be reborn in print as a premium product. But at $150 a year, can it provide enough value to bring back readers — no matter how nice the paper stock is?
Plus: Newsweek up for sale again, the social media editor in decline, and the rest of the week’s media and tech news.