Lokal, a location-based community information app in India, experimented with monetizing shoutouts and hyperlocal classified ads. It earned them $60,000 in March.
“People don’t just pay for the product and the content. People pay for the idea behind it and the credibility. There’s a good will among the people to support independent journalism in Kashmir.”
“There was a lot of convincing each other and bursting each other’s bubbles. You don’t want people to be too drunk on Kool-Aid or too cynical, as journalists tend to be.”
“Given the dearth of empirical studies about news audience behavior in the world’s largest democracy, our study provides a benchmark for future comparative research on news consumption across platforms and across countries to build on.”
Mukerjee and Sílvia Majó-Vázquez, Subhayan. "During the Indian election, news audiences consumed a wide and diverse range of sources." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Jun. 2019. Web. 28 Mar. 2023.
APA
Mukerjee and Sílvia Majó-Vázquez, S. (2019, Jun. 28). During the Indian election, news audiences consumed a wide and diverse range of sources. Nieman Journalism Lab. Retrieved March 28, 2023, from https://www.niemanlab.org/2019/06/during-the-indian-election-news-audiences-consumed-a-wide-and-diverse-range-of-sources/
Chicago
Mukerjee and Sílvia Majó-Vázquez, Subhayan. "During the Indian election, news audiences consumed a wide and diverse range of sources." Nieman Journalism Lab. Last modified June 28, 2019. Accessed March 28, 2023. https://www.niemanlab.org/2019/06/during-the-indian-election-news-audiences-consumed-a-wide-and-diverse-range-of-sources/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/06/during-the-indian-election-news-audiences-consumed-a-wide-and-diverse-range-of-sources/
| title = During the Indian election, news audiences consumed a wide and diverse range of sources
| last = Mukerjee and Sílvia Majó-Vázquez
| first = Subhayan
| work = [[Nieman Journalism Lab]]
| date = 28 June 2019
| accessdate = 28 March 2023
| ref = {{harvid|Mukerjee and Sílvia Majó-Vázquez|2019}}
}}
