But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
“Free content isn’t free; it’s subsidized by advertisers, who want to get their messages in front of users. But increasingly, users say, they’re the ones paying for the ads: with their privacy, their patience, and their mobile bandwidth.”
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LeCompte, Celeste. "From Nieman Reports: To fight ad blocking, build better ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Nov. 2015. Web. 20 Apr. 2024.
APA
LeCompte, C. (2015, Nov. 12). From Nieman Reports: To fight ad blocking, build better ads. Nieman Journalism Lab. Retrieved April 20, 2024, from https://www.niemanlab.org/2015/11/from-nieman-reports-to-fight-ad-blocking-build-better-ads/
Chicago
LeCompte, Celeste. "From Nieman Reports: To fight ad blocking, build better ads." Nieman Journalism Lab. Last modified November 12, 2015. Accessed April 20, 2024. https://www.niemanlab.org/2015/11/from-nieman-reports-to-fight-ad-blocking-build-better-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/11/from-nieman-reports-to-fight-ad-blocking-build-better-ads/
| title = From Nieman Reports: To fight ad blocking, build better ads
| last = LeCompte
| first = Celeste
| work = [[Nieman Journalism Lab]]
| date = 12 November 2015
| accessdate = 20 April 2024
| ref = {{harvid|LeCompte|2015}}
}}
