Embracing distributed content: “Sometimes we’re going to reach consumers on our own platforms, and sometimes we’re quite happy for that to be on other people’s platforms.”
“That’s what we can do, as a platform: be really responsive to what publishers want out of us.” Also coming up: A major move into international markets.
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
There’s lots of news video being produced, and a lot of it isn’t reaching big-enough audiences. An open app platform will let digital news publishers play with the big guys.
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences. News companies aren’t ready to provide them.
Benton, Joshua. "The Apple Watch will expose how little publishers know about their readers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 May. 2015. Web. 26 Apr. 2024.
APA
Benton, J. (2015, May. 28). The Apple Watch will expose how little publishers know about their readers. Nieman Journalism Lab. Retrieved April 26, 2024, from https://www.niemanlab.org/2015/05/the-apple-watch-will-expose-how-little-publishers-know-about-their-readers/
Chicago
Benton, Joshua. "The Apple Watch will expose how little publishers know about their readers." Nieman Journalism Lab. Last modified May 28, 2015. Accessed April 26, 2024. https://www.niemanlab.org/2015/05/the-apple-watch-will-expose-how-little-publishers-know-about-their-readers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/05/the-apple-watch-will-expose-how-little-publishers-know-about-their-readers/
| title = The Apple Watch will expose how little publishers know about their readers
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 28 May 2015
| accessdate = 26 April 2024
| ref = {{harvid|Benton|2015}}
}}
