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Articles tagged Irene Toporkoff (5)

Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
Our startup correspondent, building Worldcrunch in Paris, says overly ambitious designs can cause a problem: “You start to produce the content to serve the container.”
The Paris-based startup already has deals with lots of international newspapers to translate their stories into English. Now they’re starting to find those translations a (hopefully profitable) home. Adrienne LaFrance
July 13, 2010
June 3, 2010