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Articles tagged itunes (26)

The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.
Plus the three most interesting podcast companies out there today.
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: Civics 101 expands its syllabus, an Apple tease, a new kind of daily news podcast, and Midroll tightens up its brands.
Plus: “The number of potential distribution points for on-demand audio is kinda getting out of hand.”
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
With a new paid subscription option and its sights set on non English-speaking countries, the Swedish podcasting startup is looking for listeners (and shows) beyond the iTunes set.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
Plus: A middle ground in appeals for data; BuzzFeed’s politics podcast for the non-wonk; reservations over dynamic ad insertion.