O'Donovan, Caroline. "What is clickbait?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Aug. 2014. Web. 29 Sep. 2023.
APA
O'Donovan, C. (2014, Aug. 25). What is clickbait?. Nieman Journalism Lab. Retrieved September 29, 2023, from https://www.niemanlab.org/2014/08/what-is-clickbait/
Chicago
O'Donovan, Caroline. "What is clickbait?." Nieman Journalism Lab. Last modified August 25, 2014. Accessed September 29, 2023. https://www.niemanlab.org/2014/08/what-is-clickbait/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/08/what-is-clickbait/
| title = What is clickbait?
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 25 August 2014
| accessdate = 29 September 2023
| ref = {{harvid|O'Donovan|2014}}
}}
