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Newsonomics: CEO Mark Thompson on offering more and more New York Times (and charging more for it)
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Articles tagged John Ridding (10)

The “failing” New York Times’ news operation now employs more than 1,700 journalists, up nearly 50 percent from a decade ago. It has nearly 5 million subscribers, triple its print-era peak. Now it’s preparing to up the price.
“On-the-ground collaboration, on-the-ground communication, on-the-ground exchange are all getting to be more like business as usual.”
“The point is they have personality. They have character. They’re engaging, and they have really inside stuff. So, they’re more than newsletters. They are mini-brands that have events and forums around them — but the newsletter is almost the spearhead.”
The predicted culture clashes seem to have been mostly avoided, and they’re ready to expand their reach in Europe, Asia, and everywhere else.
“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
The quest for one of the world’s top news brands ended with an unexpected winner today. Here’s why.
Pearson’s CEO: “What the FT really needed was to be part of an organization absolutely focused on journalism.”
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
“The biggest challenge for the FT, we feel, lies not in its transition to digital, which can be achieved with web-savvy staff, but in the transition of the print staff to this ‘post-news’ method.”