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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Articles tagged Josh Topolsky (1)

“I think the hard part for something like Esquire or Harper’s Bazaar in digital — even to some extent Vogue — is that you get into the scale game. Digital demands greater scale. I just don’t know how many men are trying to figure out if corduroy is back in fashion.”